Enrolment options
4.2 Voice of the Customer Driven Marketing and Sales (20.-21. Feb. 2022 - EE1 5th. Floor)
Course modified date: 18 Feb 2022
- Enrolled students: 1
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- Your KLU Studies
- Executive Education
- MBA
- Class of 2023
- Module 4: Developing and Marketing Products for Global Customers
4.2 Voice of the Customer Driven Marketing and Sales (20.-21. Feb. 2022 - EE1 5th. Floor)
Course content
- Announcements
- Voice of the Customer Driven Marketing and Sales
- Revisiting the theory of business-to-business advertising. Industrial Marketing Management.
- Customer satisfaction and word of mouth. Journal of Service Research, 1(1), 5–17.
- Supplier-Selected Referrals. Journal of Marketing, 78(2), 34–51.
- The Customer Relationship Management Process: Its Measurement and Impact on Performance. Journal of Marketing Research (JMR), 41(3), 293–305.
- Pipeline management for the acquisition of industrial projects. Industrial Marketing Management, 39(8), 1356–1364.
- Multichannel Strategies for Managing the Profitability of Business-to-Business Customers. Journal of Marketing Research (JMR), 56(3), 479–497.
- Competing in the Age of Omnichannel Retailing. MIT SLOAN MANAGEMENT REVIEW, 54(4), 23–29.
- From Multi-Channel Retailing to Omni-Channel Retailing: Introduction to the Special Issue on Multi-Channel Retailing. Journal of Retailing, 91(2), 174–181.
- Principles of marketing.
- KLU Template
- MBA Marketing 2022 - Input Session I
- MBA Marketing 2022 - Input Session II
- MBA Marketing 2022 - Input Session III
- MBA Marketing 2022 - Input Session IV
- David Polster - KN
- Hannes Lässig - KN
- Insa Kueckens - KN
- Jaakko Jylhä-Ollila - CHS
- Jannik Garbe - HELM
- Julie Pastor - MSF
- Kevin Nörder - Dachser
- Luke Scholz - Mars
- Maryna Kordon - Lamoda
- Nils Hoeller - EDEKA
- Thies Günther - Jungheinrich
- Valerie Amortegui - Henkel