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Master
Spring Semester 2024
Marketing Analytics
14 students
Last updated
Apr 2024
Jan Becker
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Overview
Course content
Instructors
About the course
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Course content
MSc INTMGT / GLSCM 2025
Syllabus_Marketing Analytics_SS2024
Course Announcements
Session 1
Slides Session 1
Session 2
Software Information
Tutorial Lifetime
Case 1
Slides Session 2
Session 3
Slides Session 3
Technical Note Segmentation
Case 2
Session 4
Slides Session 4
Technical Note Positioning
Case 3
Session 5
Slides Session 5
Case 4
Technical Note - Bass Model
Session 6
Slides Session 6
Session 7
Slides Session 7
Session 8
Slides Session 8
Session 9
Slides Session 9
Results of Course Evaluation
Results of Course Evaluation
Instructors
29 courses
840 students
Jan Becker
Enrolment options
Marketing Analytics
Course modified date:
4 Apr 2024
ExpertTrainer:
Jan Becker
Enrolled students:
14
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