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Master
Spring Semester 2024
Pricing Strategy & Revenue Management
30 students
Last updated
Sep 2024
JM
Joern Meissner
Enrol now
Overview
Course content
Instructors
About the course
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Course content
Welcome to Pricing Strategy & Revenue Management!
Course Announcements
Module Communications and Zoom Meetings
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Session 1 - Overview
Pricing-Strategy-01-Overview-Handout
Session 2 - Basic Pricing Theory
Pricing-Strategy-02-Basic-Pricing-Theory-Handout
Football-Stadium-Pricing-Problem
Session 3 - Market Segmentation
Pricing-Strategy-03-Market-Segmentation-Handout
Football-Stadium-Example
Session 4 - Models of Consumer Demand
PS04-Demand-Models-Handout
Session 5 - Data Estimation
PS05-Fitting-Demand-Models-to-Data-Handout
Session 6 - Pricing as Constrained Optimization Problem
Pricing-Capacity-Constraints-Problem-Set
Please read for Session on January 30th
Atlantic Computer: A Bundle of Pricing Options
Atlantic Computer Spreadsheet
Homework 1 (including Group Assignment)
Groups-for-HW1
Cumberland Metal Industries
Cumberland Metal Industries (Supplement)
Guiding Questions
Session 7 – Value Based Pricing
PS07-Value-Based-Pricing-Handout
Universal Car Rental
Course Pack
Session 8 – Nonlinear & Innovative Pricing
PS08-Nonlinear-Pricing-Handout
Homework 2 (including Group Assignment)
Pricing-HW2-Groups
Basecamp: Pricing (due February 20th)
Basecamp: Pricing
Guidance Questions
Pricing the EpiPen (due February 27th)
Pricing the EpiPen: This is Going to Sting
Guidance Questions
Session 9 – Markdown Management
PS09-Markdown-Handout
Session 10 – Dynamic Pricing
Elbe-Shipping-Company
PS10-Dynamic-Pricing-Handout
Session 11 – Bundling
Bundling-Problems
PS11-Bundling-Handout
Session 12 – Capacity Control with LP
Capitol-Airlines
2024-Capitol-Airlines-Solution
Westbrook-Hotel
PS12-Cap-Control-LP-Handout
2024-Westbrook-Hotel-Solution
Session 13 – Capacity control under Uncertainty
PS13-Cap-Control-Uncertainty-Handout
Mock Exam
Pricing-Mock-Exam
Result of Course Evaluation
Result of Course Evaluation
Instructors
JM
26 courses
1024 students
Joern Meissner
Enrolment options
Pricing Strategy & Revenue Management
Course modified date:
16 Sep 2024
ExpertTrainer:
Joern Meissner
Enrolled students:
30
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