Enrolment options
Electronic Business
Course modified date: 21 Dec 2023
- ExpertTrainer: Holger Schneider
- Enrolled students: 37
Guests cannot access this course. Please log in.
Course content
- Course Announcements
- 1_1 - Introduction - Overview
- 1_2 - Introduction - Basic Concepts
- 1_3 - Introduction - GAFA & Customer Access
- 2_1 - Market Development - Global & German Figures
- 2_2 - Market Development - Innovations
- 3_1 - Category Management - Basic Concepts
- 3_2 - Category Management - The Long Tail
- 3_3 - Category Management - Pricing
- 4_1 - Online Marketing - Basic Concepts
- 4_2 - Online Marketing - Instruments
- 4_3 - Online Marketing - Performance
- 5_1 - Infrastructure - Basics & Shop Systems
- 5_2 - Infrastructure - Recommendation Engines
- Google Cloud Recommendation Engine
- 5_3 - Infrastructure - Digital Analytics Basics
- TRKKN @ KLU - Google Analytics - October 2023
- NAKOA_Amazon_Helium10_KLU
- 6_1 - Case Study - Demand Driven Assortment Planning
- Peer Evaluation Form
- Syllabus
- Link to Online Sessions
- Chat with other Students
- Ask a Question / Request Support
- Course Evaluation_Results_Electronic Business_FS23
Instructors
- 7 courses193 students
Holger Schneider