Enrolment options
Marketing Analytics
Course modified date: 7 Jan 2023
- ExpertTrainer: Jan Becker
- Enrolled students: 16
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Course content
- Announcements
- Slides - Session 1
- Case 1
- Tutorial Lifetime
- Slides - Session 2
- Case 2
- Technical Note Segmentation
- Slides - Session 3
- Slides - Session 4
- Technical Note - Positioning
- Slides - Session 5
- Technical Note - Bass Model
- Technical Note - Conjoint Analysis
- Slides - Session 6
- Slides - Session 7
- Slides - Session 8
- Technical Note - Resource Allocation
- Slides - Session 9
Instructors
- 29 courses840 students
Jan Becker