Enrolment options
4.2 Voice of the Customer Driven Marketing and Sales (19. - 20. February 2023)
Course modified date: 17 Feb 2023
- Enrolled students: 11
Guests cannot access this course. Please log in.
- Your KLU Studies
- Executive Education
- MBA
- Class of 2024
- Module 4: Developing and Marketing Products for Global Customers
4.2 Voice of the Customer Driven Marketing and Sales (19. - 20. February 2023)
Course content
- Announcements
- Syllabus
- Hada, M., Grewal, R., & Lilien, G. L. (2014). Supplier-Selected Referrals. Journal of Marketing, 78(2), 34–51
- Reinartz, W., Krafft, M., & Hoyer, W. D. (2004). The Customer Relationship Management Process: Its Measurement and Impact on Performance. Journal of Marketing Research (JMR), 41(3), 293–305.
- Lawrence, J. M., Crecelius, A. T., Scheer, L. K., & Patil, A. (2019). Multichannel Strategies for Managing the Profitability of Business-to-Business Customers. Journal of Marketing Research (JMR), 56(3), 479–497.
- Verhoef, P. C., Kannan, P. K., & Inman, J. J. (2015). From Multi-Channel Retailing to Omni-Channel Retailing: Introduction to the Special Issue on Multi-Channel Retailing. Journal of Retailing, 91(2), 174–181.
- Mora Cortez, R., Gilliland, D. I., & Johnston, W. J. (2019). Revisiting the theory of business-to-business advertising. Industrial Marketing Management
- Söhnchen, F., & Albers, S. (2010). Pipeline management for the acquisition of industrial projects. Industrial Marketing Management, 39(8), 1356–1364.
- Anderson, E. W. (1998). Customer satisfaction and word of mouth. Journal of Service Research, 1(1), 5–17.
- Brynjolfsson, E., Hu, Y. J., & Rahman, M. S. (2013). Competing in the Age of Omnichannel Retailing. MIT SLOAN MANAGEMENT REVIEW, 54(4), 23–29.
- Kotler, P., & Armstrong, G. (2014). Principles of marketing. 15th global ed., Pearson. Shelf mark: M01-007(15_ge)+… Newer e-book available
- KLU Template Powerpoint
- MBA Marketing 2023 Barrot - INPUT SESSION I
- MBA Marketing 2023 Barrot - INPUT SESSION II
- ICS UKCSI Report 2023
- MBA Marketing 2023 Barrot - INPUT SESSION III
- MBA Marketing 2023 Barrot - INPUT SESSION IV
- HAM-LOG - Celina Strauch
- Hapag-Lloyd - Ole Mein
- INTERSOS - Filipe Louraco Costa
- ES Tankers - Kristof Kueck
- Hapag-Lloyd - Tim Kappel
- Don Limon - Julio Perez Vasquez
- Lehvoss - Christopher Cordts
- GEODIS - Sebastian Luehr
- Hapag-Lloyd - Fin Brix-Mannshardt
- Mars - Marta Balbastre Zuriaga
- Frode Laursen - Peder Kjaersgaard