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Electronic Business
Course modified date: 23 März 2022
- ExpertTrainer: Holger Schneider
- Eingeschriebene Teilnehmer/innen: 10
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Course content
- Peer Evaluation Form
- Syllabus Electronic Business Schneider 2022
- Announcements
- Digital lecture
- 1_1_Introduction_Overview
- 1_2_Introduction_Basic Concepts
- 1_3_Introduction_GAFA & Customer Access
- 2_1_Market Development_Global & German Figures
- 2_2_Market Development_Innovations
- 3_1_Category Management_Basic Concepts
- 3_2_Category Management_The Long Tail
- 3_3_Category Management_Pricing
- 4_1_Online Marketing - Basic Concepts
- 4_2_Online Marketing - Instruments
- 4_3_Online Marketing - Performance
- 5_1_Infrastructure - Basics & Shop Systems
- 5_2_Infrastructure - Recommendations
- 5_3_Infrastructure - Web Analytics Basics
- 6_1 _Case Study_Demand Driven Assortment Planning
- 6_2 _Case Study_Sample Solution
- Amazon Sales Fees
- Amazon FBA Fees
- Guest Lecture: NAKOA on Amazon / Helium10
- Guest Lecture: Trakken on Digital Analytics
Instructors
- 10 courses173 students
Holger Schneider