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Master
Spring Semester 2022
Electronic Business
10 students
Last updated
Mar 2022
Holger Schneider
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Syllabus Electronic Business Schneider 2022
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Digital lecture
1. Introduction
1_1_Introduction_Overview
1_2_Introduction_Basic Concepts
1_3_Introduction_GAFA & Customer Access
2. Market Development
2_1_Market Development_Global & German Figures
2_2_Market Development_Innovations
3. (Online) Category Management
3_1_Category Management_Basic Concepts
3_2_Category Management_The Long Tail
3_3_Category Management_Pricing
4. Online Marketing
4_1_Online Marketing - Basic Concepts
4_2_Online Marketing - Instruments
4_3_Online Marketing - Performance
5. Infrastructure
5_1_Infrastructure - Basics & Shop Systems
5_2_Infrastructure - Recommendations
5_3_Infrastructure - Web Analytics Basics
8. Case Study
6_1 _Case Study_Demand Driven Assortment Planning
6_2 _Case Study_Sample Solution
Amazon Sales Fees
Amazon FBA Fees
Guest Lecture: NAKOA on Amazon / Helium10
Guest Lecture: Trakken on Digital Analytics
Instructors
7 courses
193 students
Holger Schneider
Enrolment options
Electronic Business
Course modified date:
23 Mar 2022
ExpertTrainer:
Holger Schneider
Enrolled students:
10
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