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Executive Education
MBA
Class of 2023
Module 4: Developing and Marketing Products for Global Customers
4.3 Conducting Real World Research (22. - 23. Apr. 2022 - EE1 5th floor)
1 students
Last updated
Apr 2022
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Syllabus
Syllabus
Mandatory Readings
Instant Customer Base Analysis Managerial Heuristics Often “Get It Right.”
Power Point Presentation Template
KLU Template PP
Session 1: Introduction to Real World Research
EMBA RWR 2022 - Part 1 - WEB
Session 2: Collecting Primary Data
EMBA RWR 2022 - Part 2 - WEB
Session 3: Advanced Methods A: Conjoint Analysis
EMBA RWR 2022 - Part 3 - WEB
Session 4: Discussion / Advanced Methods B: Segmentation and Targeting
EMBA RWR 2022 - Part 4 - WEB
Additional Materials
Tutorial Market Research 2022
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4.3 Conducting Real World Research (22. - 23. Apr. 2022 - EE1 5th floor)
Course modified date:
21 Apr 2022
Enrolled students:
1
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