Enrolment options
Electronic Business
Course modified date: 27 May 2021
- ExpertTrainer: Holger Schneider
- Enrolled students: 17
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Course content
- 1.1 Introduction - Overview
- 1.2 Introduction - Basic Concepts
- 1.3 Introduction - GAFA & Customer Access
- 2.1 Market Development - Global Statistics
- 2.2 Market Development - Innovations
- 3.1 Category Management - Basic Concepts
- 3.2 Category Management - The Long Tail
- 3.3 Category Management - Pricing
- 4.1 Online Marketing - Basic Concepts
- 4.2 Online Marketing - Instruments
- 4.3 Online Marketing - Performance
- 5.1 Infrastructure - Basics & Shop Systems
- 5.2 Infrastructure - Recommendations
- 5.3. Infrastructure - Web Analytics Basics
- 6.1 Case Study - Demand Driven Assortment Planning
- 6.2 Case Study - Sample Solution
- Nakoa - Amazon Marketing & Ranking Factors
- Trakken - Google Analytics
- APPLE - A Day in the Life of Your Data
- Syllabus
- Announcements
Instructors
- 10 courses173 students
Holger Schneider